Abi Williams Small and Medium Business Sales Manager, Facebook EMEA

Abi Williams

Abi is passionate about making a positive impact in the world at large, particularly through showcasing the greatness of Africa to the world by empowering SMEs. She leads the SMB team for the Middle East, Turkey & Africa at Facebook and has over 13 years’ experience in the tech industry working with LinkedIn, Oracle, IBM and others.

As founder of Your Life & You, she coaches and mentors professionals for career and personal advancement, and consults on corporate strategy for start-up companies. Abi holds a degree in computer science and a masters in international business management.

Abi is a deeply experienced thought leader in social media strategy, SME development and growth, business execution and strategy, leadership and people management. A motivational speaker and philanthropist actively involved in youth mentoring, her mantra is: “See a diamond in every stone”. She believes in taking life seriously, but not taking yourself too seriously.

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