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HOW TO MAKE MONEY WITH MOBILE

Mobile visionary Tomi Ahonen will be delivering a full-day workshop on Friday, May 16th.

 

Considered by many to be the best speaker on mobile in the world, this is Tomi’s first time in West Africa and therefore this is an opportunity not to be missed. The knowledge transfer available on Friday 16th May will quite simply propel you and your organisation into the digital future. It will take you on to a new level.

  

  

THE TOMI AHONEN WORKSHOP
FRIDAY 16TH MAY 2014


8.30

Registration, Breakfast Snacks and Beverages


9.00

Part 1 – Environment

Industry metrics and projections
Mobile platforms and market shares 
End-user customer insights
Africa versus Western comparative numbers


10.30

MORNING COFFEE BREAK


11.00

Part 2 – Mobile Service Creation

Escaping the fixed place
Expanding the opportunities of time
Enhancing the user’s experience
Empowering communities
Expending financial resources
Empowering gadgets and technology


12.30

LUNCH


13.30

Part 3 – Mobile as Media Platform

Mobile as 7th mass medium
Mobile as advertising platform
From advertising to marketing
Loyalty and churn


15.00

AFTERNOON COFFEE BREAK


15.30

Part 4 – Revenues

The six business models of mobile
Subscriptions and purchases
Fun with freemium
Role of virtual goods and currencies
Going for gamification


17.00

CLOSE OF WORKSHOP


  

  

But just who is Tomi Ahonen?

Tomi was born in Finland and joined Nokia in the 1990s, where he was instrumental in putting the internet onto mobile networks. Tomi created the world’s first fixed-mobile service bundle; set the world record for taking market share from the incumbent; and created the world’s largest multi-operator billing system.

He relocated to Hong Kong in 2001 and now helps Fortune 500 companies define their mobile strategies. A seasoned presenter, Tomi has spoken at more than 300 conferences in over 60 countries and his cumulative audience totals over 100,000 people. He’s the author of 12 bestselling books on mobile and digital communities, and in 2012 Forbes ranked him “the world’s most influential expert in mobile”.

 

In short – this is a unique opportunity to spend a day with a man that has spearheaded the development of the mobile industry from its infancy. That’s before 3G existed, before the iPhone, before MMS, before mobile money, before the app ecosystem had even been considered.

If you take your individual personal development seriously, then don’t miss this day. Be sure to come with plenty of space on your hard drive as you’re going to need it.




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